A nationally recognized author, public speaker, marketing executive and entrepreneur

One of the nation's leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years.
In 1986, she co-founded Age Wave, Inc. with her husband, Ken Dychtwald. Age Wave is the nation's premier think-tank and strategic consulting group focused on boomers and the mature market. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.

Maddy took a sabbatical from Age Wave in 1997 to focus exclusively on speaking engagements as well as research and writing Cycles: How We Will Live, Work, and Buy (published February 2003, Free Press/Simon & Schuster). Being described as the "Megatrends for the twenty-first century," Cycles offers a new view of how Americans live, work and buy with profound implications for the marketplace, the workplace and our lives.

Maddy has delivered speeches to more than 200,000 business leaders worldwide, including a diverse group of clients such as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, IAI Mutual Funds, International Council of Shopping Centers, International Foundation of Employer Benefit Plans, National Association of Educators, New Balance Athletic Shoes, Washington Wine Commission, and Touchstone Mutual Funds. Her sought-after presentations combine provocative information with exciting and entertaining multi-media imagery.

In keeping with the cyclic life pattern herself, Maddy recently cycled back to resume her position at Age Wave as senior vice president.

Cycles: How We Will Live, Work and Buy
Based on the research and original ideas featured in her February 2003 released book with the same title, this new ground-breaking presentation provides a new view of how cyclic consumers live, work and buy, and the staggering implications for the marketplace, the workplace and our lives.

Power Trends for the New Millennium
Drawing on extensive research and analysis, Ms. Dychtwald presents a powerful and actionable analysis of the key demographic, social, and lifestyle trends that will impact business, the consumer marketplace, and the workplace in the decade ahead.

The Empowered Generation: Capturing the Boomer Market
If you¹re involved in any aspect of business where insight into the customer or employee counts, this presentation will bring into sharp focus the heart, soul, mind, body, and pocketbook of mid-life boomers, the most attractive and influential segment of the consumer marketplace and the workplace.

Across the Generations
A provocative overview of the four generations active in today´s marketplace and workplace (echo boomers, Xers, boomers, and matures) in terms of their values, lifestyles, work styles, purchasing preferences and hot buttons. You will learn how generational identity impacts what products and services Americans are likely to buy, how the generations can effectively work together, and how you can maximize opportunities with each group.
The Age Wave
A comprehensive analysis of the social, economic and lifestyle implications of the aging of America, including who maturing Americans are, what they want, their impact on the workforce, their impact on the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win this group over.

Maddy Kent Dychtwald

► Cycles: How We Will Live, Work and Buy
► Power Trends for the New Millennium
► The Empowered Generation: Capturing the Boomer Market
► Across the Generations

About Maddy Kent Dychtwald
Maddy on Generations & Retirement
Maddy on Longevity
Maddy on Retirement

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