GEOFFREY MOORE
Business Strategist, best selling business author
Geoffrey Moore is the chairman and founder of The Chasm Group where he
continues to actively provide strategy consulting services to many leading
high-technology companies. He is also a Venture Partner with Mohr Davidow
Ventures, a California-based venture capital firm specializing in specific
technology markets. As a Venture Partner at Mohr Davidow, he provides
market strategy advice to their portfolio companies. Geoff is a frequent
speaker and lecturer at industry conferences and events and his books
are required reading at Stanford, Harvard, and other leading business
schools.
His first book, Crossing the Chasm,
published in 1991, adds compelling new extensions to the classical model
of the Technology Adoption Life Cycle. He introduces his readers to a
gap or "chasm" that innovative companies and their products
must cross in order to reach the lucrative mainstream market. Based on
easily understood metaphors, the book provides organizations a vocabulary
for understanding the market dynamics around them and determining which
strategies are appropriate for their unique situations.
The sequel, Inside the Tornado,
published in 1995, provides readers with insight into how to capitalize
on the potential for hypergrowth beyond the chasm. This second book sorts
out how the market forces behind the Technology Adoption Life Cycle demand
the need for radical shifts in market strategy. The book prescribes appropriate
tactics for succeeding in each stage of the cycle.
The Gorilla Game, released last
year, is Geoff's third book, which he co-authored with Chasm Group managing
partner and high-tech marketing strategist Tom Kippola, and stock investment
guru and BancBoston Robertson Stephens analyst Paul Johnson. The Gorilla
Game offers its readers a coherent approach to high-tech investing and
an understanding of how to build a solid investment strategy around what
the authors call, "gorilla" companies.
Prior to founding The Chasm Group in 1992, Geoff was a principal and
partner at Regis McKenna, Inc., a leading high-tech marketing strategy
and marketing communications company. For the decade prior, he was a sales
and marketing executive at three different software companies.
He holds a bachelor's degree from Stanford University and a Ph.D. from
the University of Washington, both in literature, and served as an English
professor at Olivet College.
